Bajaj Group

The Bajaj Group is a prominent Indian conglomerate with a diversified presence in various industries, including automobiles, finance, electricals, and home appliances. It was founded by Jamnalal Bajaj in 1926 and is headquartered in Pune, Maharashtra, India. The group’s core values revolve around social responsibility, integrity, and business ethics.

The Bajaj Group has several companies under its umbrella, and some of the key entities include:

  1. Bajaj Auto Limited: Bajaj Auto is one of the largest two-wheeler manufacturers in India and a global leader in the production of motorcycles, scooters, and auto-rickshaws. The company is known for its popular brands like Pulsar, Platina, Avenger, and Chetak (electric scooter).
  2. Bajaj Finserv Limited: Bajaj Finserv is the financial services arm of the group. It operates in various sectors, including lending, insurance, wealth management, and asset management. It provides various financial products and services to retail customers and businesses.
  3. Bajaj Electricals Limited: Bajaj Electricals is a leading player in the electrical appliances industry. The company manufactures and markets a wide range of products, including lighting solutions, fans, home appliances, and luminaires.
  4. Bajaj Finance Limited: Bajaj Finance is one of the largest non-banking financial companies (NBFCs) in India, providing various financial services such as consumer finance, business loans, and insurance.
  5. Bajaj Housing Finance Limited: Bajaj Housing Finance is a subsidiary of Bajaj Finance and offers home loans and other related financial services.
  6. Bajaj Allianz General Insurance Company Limited: Bajaj Allianz is a joint venture between Bajaj Finserv and Allianz SE, offering general insurance solutions to individuals and businesses.
  7. Bajaj Allianz Life Insurance Company Limited: Another joint venture between Bajaj Finserv and Allianz SE, this company provides life insurance and annuity products.
  8. Bajaj Holdings & Investment Limited: Bajaj Holdings is a financial holding company that owns shares in various Bajaj Group companies.

The Bajaj Group has a strong legacy and has played a significant role in India’s industrial and economic development. It is known for its innovative products, business acumen, and commitment to social causes through the various charitable and philanthropic initiatives undertaken by the Bajaj Foundation.


The Bajaj Group has a rich history that dates back to the 1920s. Here’s an overview of the key milestones in the history of the Bajaj Group:

1926: The Bajaj Group was founded by Jamnalal Bajaj, a prominent freedom fighter and industrialist, in Rajasthan, India. The group’s early years were focused on trading and various business activities.

1945: After the death of Jamnalal Bajaj, his son Kamalnayan Bajaj took over the reins of the business and expanded its operations.

1948: Bajaj Auto Limited was established as a separate entity under the Bajaj Group. The company initially started as a manufacturer of two- and three-wheeled vehicles.

1959: Bajaj Auto entered into a technical collaboration agreement with the Italian company Piaggio, leading to the production of the iconic Bajaj Vespa scooter.

1960s: Bajaj Auto experienced significant growth during this decade, becoming one of the leading two-wheeler manufacturers in India.

1972: Rahul Bajaj, the son of Kamalnayan Bajaj, took over as the Chairman of Bajaj Auto.

1980s: Bajaj Auto continued its expansion and diversification, launching new models and becoming a dominant player in the Indian two-wheeler market.

1985: Bajaj Auto launched the Bajaj M-50, the first scooter to cross the milestone of 1 million units in production.

1990s: Bajaj Auto shifted its focus from scooters to motorcycles, introducing popular models like the Bajaj Pulsar, Bajaj Discover, and Bajaj Avenger.

2000s: The Bajaj Group further expanded its presence in various industries, including finance, electricals, and home appliances. Bajaj Finserv and Bajaj Electricals were established as separate entities.

2019: Bajaj Auto relaunched the iconic Chetak brand as an electric scooter, marking the company’s entry into the electric vehicle segment.

Throughout its history, the Bajaj Group has been known for its entrepreneurial spirit, innovative products, and commitment to quality. It has played a significant role in shaping India’s automotive industry and has diversified into various sectors, making it one of India’s leading conglomerates. The group’s core values of integrity, social responsibility, and ethical business practices continue to guide its operations and growth.


Bajaj Auto Limited, commonly known as Bajaj, is one of India’s largest and most prominent two-wheeler manufacturers. It is a part of the Bajaj Group, which has interests in various industries, including automobiles, finance, electricals, and home appliances. Bajaj Auto was founded in 1945 and is headquartered in Pune, Maharashtra, India.

Key Points about Bajaj Auto Limited:

  1. Product Portfolio: Bajaj Auto is known for its wide range of motorcycles, scooters, and auto-rickshaws. Some of its popular motorcycle models include the Bajaj Pulsar, Bajaj Dominar, Bajaj Avenger, Bajaj Platina, and Bajaj CT. The company also manufactures the Bajaj Chetak, an electric scooter.
  2. Global Presence: Bajaj Auto has a significant international presence and exports its products to over 79 countries. It has manufacturing facilities in various locations in India and also has assembly plants in Indonesia and Nigeria.
  3. Innovations: Bajaj Auto has been at the forefront of innovation in the Indian automotive industry. It was one of the first companies to introduce four-stroke engine technology in its motorcycles, and its “DTS-i” (Digital Twin Spark Ignition) technology has been well-received for its fuel efficiency and performance.
  4. Strategic Alliances: Bajaj Auto has entered into various strategic partnerships and alliances to strengthen its position in the market. Notably, it had a long-standing technical collaboration with the Italian company Piaggio for the production of Vespa scooters.
  5. Electric Mobility: In recent years, Bajaj Auto has ventured into electric mobility with the launch of the Bajaj Chetak electric scooter. The company is actively working on expanding its electric vehicle portfolio.
  6. Leadership: Rahul Bajaj served as the Chairman of Bajaj Auto for several years and was succeeded by Rajiv Bajaj, the current Managing Director.
  7. Awards and Recognition: Bajaj Auto has received numerous awards and accolades for its products and contributions to the automotive industry. The Bajaj Pulsar, in particular, has been widely acclaimed and has won several awards for its design and performance.
  8. Corporate Social Responsibility: Bajaj Auto is actively involved in various corporate social responsibility initiatives, focusing on education, healthcare, environment, and community development.

Bajaj Auto’s commitment to quality, innovation, and customer satisfaction has made it a leading player in the Indian and international two-wheeler markets. The company continues to evolve with the changing trends in the automotive industry and remains a significant player in India’s mobility landscape.