Maximizing ROAS Through Reduced Latency and Silo Removal

Date: Mar 14, 2023 1:00 EDT (10:00PDT)

Audio system:
David Wells,
Business Foremost, Media, Leisure & Promoting, Snowflake
Anthony Gianastasio,
Head of Analytics, Virtual VirgoJordan Peck,
Foremost Information Strategist, SnowplowMike Maloney
Leader Information Officer, Box, North The united states, Snowplow

A transparent view of your buyer knowledge can force a hit marketing campaign effects. However there are lots of knowledge answers so as to add to the complexity and price of your martech stack. Disposing of knowledge silos and decreasing latency is essential, however how are you able to get began?

Sign up for Snowflake, Virtual Virgo, and Snowplow for an in-depth dialog at the want for transparency, accuracy, and the rate to sync its knowledge temporarily. They’re going to dive right into a case find out about the place Virtual Virgo deployed this new stack all the way through the 2022 FIFA International Cup, its have an effect on, and why.

Key takeaways from this consultation:

  • The financial have an effect on of information latency to your advertising and marketing finances’s final analysis.
  • The benefits of a first-party knowledge pipeline delivered within the Information Cloud.
  • How larger visibility into your buyer base can force your marketing campaign choices (and reactions).

 Watch now 

Subsidized by way of Snowplow
Snowplow empowers greater than 10,000 organizations to generate, govern and fashion top of the range, granular behavioral knowledge in their very own cloud. Supplied with AI and BI-ready knowledge, groups can focal point on developing pioneering knowledge packages quite than extracting and wrangling knowledge from CDPs or analytics platforms.

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